Faysal Biobaku

Award-winning design strategist recognised by Core77 & Fast Company with 7+ years designing fintech, AI, and B2B SaaS products.

I specialise in making complex systems legible, transforming data, behaviour, and business logic into products that work.

about

case studies

point of view

adventures

recently

recently

Core 77 recognition

F1 hand controller, student notable interaction design award 2025.

Fast Company recognition

Northstar, the only design school project recognised beyond the students category 2025.

Fast Company recognition

F1 hand controller, 2025 Innovation by Design Awards in the student category.

case studies

case studies

Designing exploration tools with big data & LLM's

Helping young black students explore career pathways with adaptive technology.

AI design & prototyping

Design strategy

Information design

Designing organizational models for discovery and innovation

Go-to-market strategy for businesses generated from interviews.

Design strategy

Design research

Strategic communication

Creating inclusive learning experiences

How might we create inclusive multi-sensory learning experiences for classrooms.

Product design

Design research

Inclusive design

Reframing differentiation in a price-driven industry

Making industrial hardware solutions approachable, easy to find, and readily available.

Service design

Design strategy

Information design

Leveraging CAD & 3D printing for prototyping

Exploring bilateral stimulation in teleoperation through actuator haptic sensors.

Product design

Design research

Futures design

Defining user journeys

Improving user flows, brand alignment and consistency, leveraging customer market data.

User interface

Design research

Brand strategy

Designing exploration tools with big data & LLM's

Helping young black students explore career pathways with adaptive technology.

AI design & prototyping

Design strategy

Information design

Reframing differentiation in a price-driven industry

Making industrial hardware solutions approachable, easy to find, and readily available.

Service design

Design strategy

Information design

Designing organizational models for discovery and innovation

Go-to-market strategy for businesses generated from interviews.

Design strategy

Design research

Strategic communication

Leveraging CAD & 3D printing for prototyping

Exploring bilateral stimulation in teleoperation through actuator haptic sensors.

Product design

Design research

Futures design

Creating inclusive learning experiences

How might we create inclusive multi-sensory learning experiences for classrooms.

Product design

Design research

Inclusive design

Defining user journeys

Improving user flows, brand alignment and consistency, leveraging customer market data.

User interface

Design research

Brand strategy

Designing exploration tools with big data & LLM's

Helping young black students explore career pathways with adaptive technology.

AI design & prototyping

Design strategy

Information design

Reframing differentiation in a price-driven industry

Making industrial hardware solutions approachable, easy to find, and readily available.

Service design

Design strategy

Information design

Designing organizational models for discovery and innovation

Go-to-market strategy for businesses generated from industry expert interviews.

Design strategy

Design research

Strategic communication

Leveraging prototyping methods for futures design

Exploring bilateral stimulation in teleoperation through actuator haptic sensors.

Product design

Design research

Futures design

Creating inclusive learning experiences

How might we create inclusive multi-sensory learning experiences for classrooms?

Product design

Design research

Inclusive design

Defining user journeys

Improving user flows, brand alignment and consistency, leveraging customer market data.

User interface

Design research

Brand strategy

Operational point of view

archetype

archetype

My work sits at the intersection of design and business strategy. I facilitate the process of defining what to build, why it matters, and how it reaches people.

Learn more

Institute of Design